Strategic PartnershipProposal for Alex Pshenianykov.
A bespoke outbound engine engineered to convert precise market signals into a predictable pipeline of qualified meetings.
Marketing
The Situation,
as it stands.
Current State
- 01Transitioning from a legacy enterprise consulting model to a scalable SaaS business model after an 18-month pilot.
- 02Lacking an internal outbound engine that can generate highly qualified sales meetings consistently.
The Problem
what's holding growth back.
- —Previous Philippine-based outsourcing agencies delivered a high volume of meetings but low sales intent.
- —Meetings were filled with early-stage curious buyers looking for free consulting instead of ready-to-buy prospects.
The
Diagnosis.
Three convictions about how to close the gap.
- FIX 01Requires a specialized outbound engine focusing solely on C-level decision-makers at e-commerce and D2C brands with over $10M in revenue.
- FIX 02Needs a shift from basic list scraping to deep data enrichment and signal-based targeting to ensure meetings turn into buying decisions.
Why standard agencies consistently fail.
Four traps. Four corrections — engineered against each one.
Bad targeting.
Relying on basic filters and overused contact lists.
Deep data enrichment. We append data points and signals to score leads and isolate true decision-makers.
Wrong timing.
Reaching out blindly without knowing if the prospect is actually in the market.
Intent monitoring. We track hiring trends, tech deployments, and funding events to time outreach perfectly.
Weak messaging.
Sending generic, "me-centric" pitches that sound like everyone else.
Offer-led copy. Multi-variant campaigns focused strictly on the prospect's pain points and your unique mechanism.
Activity over outcomes.
Paying agencies for sending emails or making calls, regardless of lead quality.
Aligned incentives. We focus on qualified appointments and operate on a performance / rev-share model — we only win when you close.
The engine, stage by stage.
Ten stages that turn the full addressable market into a predictable flow of qualified leads.
A partnership, not a vendor relationship.
You own the infrastructure. We bring the system that runs on top of it.
Infrastructure & IP
Yours to keep, day one.
- Shadow domainsDedicated domains to protect your primary brand.
- Massive infrastructureScaled inboxes for consistent delivery.
- Enriched contactsVerified lead lists with deep source data.
- CRM (optional)Centralized data management.
- Automation platformsAutomated messaging via Instantly and HeyReach.
- AI sales toolsPremium tool stack running your operations — without you paying for them.
Setup, expertise & ops
Our risk, not yours.
Who we hunt, and why.
The market we are going after — defined with precision, not generality.
| Industry | Employees | Revenue | Rationale |
|---|---|---|---|
| E-commerce & Direct-to-Consumer (D2C) | 50-250 employees | Over $10 million | These companies have the budget for SaaS solutions but struggle to scale their operations and pipeline predictably. |
| Consumer Packaged Goods (CPG) | 100-500 employees | Over $20 million | CPG brands looking to grow their digital footprint need systematic outreach to lock in enterprise-level retail partnerships. |
| Title / Role | Seniority | Primary Pain Point |
|---|---|---|
| Chief Executive Officer (CEO) | C-Level | Tired of wasting budget on agencies that book low-intent curiosity calls instead of sales opportunities. |
| Chief Marketing Officer (CMO) | C-Level | Struggling to lower customer acquisition costs as paid digital advertising becomes too expensive. |
| VP of E-commerce | VP | Unable to scale pipeline predictably without adding massive headcount to internal marketing teams. |
We talk to a buyer, not a list.
Each persona is mapped to a desire, an objection, and the hook that earns the meeting.
E-commerce Eric
Founder & CEO
A hands-off pipeline partner that delivers high-quality, closed sales opportunities.
Worried that outbound outreach will look spammy and damage the brand's primary domain reputation.
"We build dedicated shadow domains and fully owned infrastructure, keeping your primary brand safe while filling your calendar."
Growth Grace
Chief Marketing Officer
To diversify lead acquisition channels away from rising paid social ad spend.
Agency outbound campaigns usually produce cold calls with prospects who aren't ready to buy.
"We replace basic list scraping with deep signal-based targeting so you only talk to brands already actively evaluating new solutions."
| # | Dimension | Signal Evaluated | Score |
|---|---|---|---|
| 01 | Targeting specific C-level decision-makers like the CEO, CMO, or VP of E-commerce ensures we reach people who hold budget and decision authority. | Individual's job title | 30pts |
| 02 | E-commerce brands that have recently secured fresh capital are under immediate pressure to scale and have the funds to invest in new SaaS solutions. | Amount raised in funding | 30pts |
| 03 | Tracking active research on relevant marketing and outbound topics ensures we capture accounts in active buying cycles rather than just curious browsers. | level_of_intent | 40pts |
| — | Targeting Priority | Must exceed 60 pts for Tier 1 outbound | 100total |
Each campaign earns its place.
Trigger. Execution. Hook. Three plays — engineered for Alex Pshenianykov's market.
C-Suite Alignment Play
Individual's job title
Filter lead lists for C-level executives at $10M+ e-commerce brands. Launch peer-to-peer outreach sequences on email and LinkedIn.
"We noticed you are leading growth at [Company]. Most e-commerce founders we talk to are tired of curiosity calls from legacy agencies. Here is how we transition your pipeline to active buying evaluations."
Capital Expansion Play
Amount raised in funding
Monitor funding rounds and immediately drop newly funded brands into an email campaign focused on scaling operations.
"Congrats on the recent funding round! With new capital comes aggressive growth targets. We help e-commerce brands scale qualified pipelines without adding headcount."
Active Demand Capture Play
level_of_intent
Identify companies exhibiting high intent signals on marketing and outbound topics. Send automated case studies directly to key stakeholders.
"Our data shows your team is actively researching scaling outbound infrastructure. We built a system that lets you own your pipeline assets outright while we handle the heavy lifting."
Receipts, not promises.
Live engagements from our portfolio. Tap any frame to enlarge.
The team actually on your account.
A dedicated team. Named, accountable, embedded.
Kunal Mahajan
Leads GCM with over 20 years of marketing and advertising experience. He is actively engaged day-to-day overseeing client relationships and service delivery. He has successfully built and exited multiple companies, bringing elite go-to-market experience from Google, Amazon, Uber, and Microsoft.
Josh Blanchard
A full-cycle sales and outbound operations expert specializing in hyper-targeted ICP acquisition to consistently secure qualified leads and maximize calendar capacity. He has helped businesses generate and collect multiple seven-figure revenues by managing the entire sales lifecycle from engineered cold outreach to closed-won revenue turning pipeline activity into predictable, scalable business growth.
Spiros Kakos
Engineers high-performance revenue systems and leads go-to-market strategies for B2B lead generation. Drawing on over eight years of commercial leadership at companies like Revolut and Airevest, he specializes in scaling outbound motions and structuring predictable sales playbooks. Backed by his ongoing PhD research in performance coaching, Spiros builds resilient, data-driven teams designed to turn aggressive targets into sustainable growth.
Jan Salvador
Oversees day-to-day execution, ensuring the campaign infrastructures run smoothly and efficiently.
Tyler Serota
Specializes in integrating artificial intelligence into the outbound infrastructure, optimizing messaging, targeting, and campaign workflows.
Cris Aerco
Manages the technical backbone of the hybrid outbound systems (Email + LinkedIn), ensuring deliverability and seamless tech stack integrations.
Jasmine
Owns the client relationship and strategic direction post-close, ensuring clients successfully onboard, understand their data, and see continuous ROI.
Ten
Handles the daily management and optimization of active campaigns to ensure high-quality, qualified leads are consistently booked.
From zero to predictable, in three months.
Four milestones. No theatrics. Each one earns the next.
Infrastructure & Copy
Domains purchased, DNS setup, mailboxes warming. Audiences built, angles finalized.
Launch & Calibration
First signals intercepted, initial emails deployed. A/B testing subject lines.
Volume & Optimization
Accounts fully warm. Scaling up daily volume. Lead gen becomes consistent.
Stable, Predictable Channel
Predictable, dialed-in system. Scaling into new verticals and testing new offers.
The math, uncomfortably clear.
From total addressable market to closed deal — every assumption shown.
Based on the E-commerce & Direct-to-Consumer (D2C) sector and your core offering, there is a massive addressable market of relevant companies seeking predictable growth solutions.
Move the dials. Watch your pipeline change.
| Month | Contacts | Closes | Pipeline |
|---|---|---|---|
| M1 | 1,297 | 1 | $15,000 |
| M2 | 1,297 | 1 | $15,000 |
| M3 | 1,297 | 1 | $15,000 |
| M4 | 1,297 | 1 | $15,000 |
| M5 | 1,297 | 1 | $15,000 |
Pick your velocity.
Three packages. Same operating system. Different fuel.
Growth
Built for companies with a growth mindset looking to scale lead generation.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $4,000/mo
Minimum
Strategic scale outreach on email and LinkedIn channels.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $3,000/mo
Starter
Effective starting point for cold outreach.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $2,000/mo
What is the market price of the infrastructure?
We pass infrastructure through at cost. Here is the line-by-line breakdown.
| Item | Description | Qty | Market | Discount | Our Cost |
|---|---|---|---|---|---|
| Emails | Email volume | 10,000 | $250 | 20% | $200 |
| Domains | Outreach domains | Variable | $105 | 59% | $43 |
| AI — Claude, ChatGPT, Gemini | AI personalization & content | — | $280 | 46% | $150 |
| LinkedIn Sales Navigator | LinkedIn premium prospecting | 3 | $800 | 38% | $495 |
| HeyReach | LinkedIn outreach automation | 3 | $240 | 17% | $200 |
| Instantly | Cold email automation | — | $97 | 10% | $87 |
| Signals — Intent, Enrichment | Intent & buying signals | — | $600 | 67% | $197 |
| Databases | B2B contact databases | 10,000 | $1,165 | 35% | $760 |
| Clay | Data enrichment & outreach | — | $167 | 0% | $167 |
| Omniverifier | Email verification | — | $17 | 38% | $10 |
| Subtotal — Infrastructure | $3,721 | ~38% | $2,310 | ||
Email & domain purchase, configuration and setup
Define target audience & TAM
Contact sourcing strategy
Messaging & copy creation
Campaign setup & A/B testing
Automation tool integration
Custom scripts & workflows
CRM setup & configuration
Support channel setup
Automated lead nurturing sequence
Infrastructure + operations at cost.
Rev-share, capped at $3,000/mo.
* Market estimates based on retail pricing for comparable tools before bulk vendor discounts.
Ready to scale Alex Pshenianykov?
Once you decide which package best fits your immediate growth goals, let us know and we will forward the master service agreement.