Strategic PartnershipProposal for Alex Ryshe.
A bespoke outbound engine engineered to convert precise market signals into a predictable pipeline of qualified meetings.
Marketing
The Situation,
as it stands.
Current State
- 01Launched the LinkedIn outreach campaign on July 27 targeting over 2,300 leads within field service operations.
- 02Reached 6% of the loaded list, yielding seven new connections, six open conversions, and a 17% reply rate within two weeks.
- 03Encountered significant volume declines in InMail outreach due to recent updates in LinkedIn's security algorithms.
The Problem
what's holding growth back.
- —LinkedIn security algorithms are throttling automated InMail delivery, stalling overall pipeline growth.
- —The planned email sequence has not yet launched, leaving the campaign heavily reliant on a single channel.
- —Early prospects are raising bandwidth objections regarding the integration timeline of AI projects.
The
Diagnosis.
Three convictions about how to close the gap.
- FIX 01Pivot entirely from unreliable InMails to direct outreach via accepted connections to stabilize volume.
- FIX 02Implement client feedback and launch the cold email campaign immediately to build a dual-channel pipeline.
- FIX 03Bypass bandwidth objections by shifting the messaging focus to a low-friction, 30-day proof-of-concept build.
Why standard agencies consistently fail.
Four traps. Four corrections — engineered against each one.
Bad targeting.
Relying on basic filters and overused contact lists.
Deep data enrichment. We append data points and signals to score leads and isolate true decision-makers.
Wrong timing.
Reaching out blindly without knowing if the prospect is actually in the market.
Intent monitoring. We track hiring trends, tech deployments, and funding events to time outreach perfectly.
Weak messaging.
Sending generic, "me-centric" pitches that sound like everyone else.
Offer-led copy. Multi-variant campaigns focused strictly on the prospect's pain points and your unique mechanism.
Activity over outcomes.
Paying agencies for sending emails or making calls, regardless of lead quality.
Aligned incentives. We focus on qualified appointments and operate on a performance / rev-share model — we only win when you close.
The engine, stage by stage.
Ten stages that turn the full addressable market into a predictable flow of qualified leads.
A partnership, not a vendor relationship.
You own the infrastructure. We bring the system that runs on top of it.
Infrastructure & IP
Yours to keep, day one.
- Shadow domainsDedicated domains to protect your primary brand.
- Massive infrastructureScaled inboxes for consistent delivery.
- Enriched contactsVerified lead lists with deep source data.
- CRM (optional)Centralized data management.
- Automation platformsAutomated messaging via Instantly and HeyReach.
- AI sales toolsPremium tool stack running your operations — without you paying for them.
Setup, expertise & ops
Our risk, not yours.
Who we hunt, and why.
The market we are going after — defined with precision, not generality.
| Industry | Employees | Revenue | Rationale |
|---|---|---|---|
| Field Service & Equipment Maintenance | 200 to 1,000 | $25M to $150M | Mid-sized field operations face heavy scheduling and dispatch inefficiencies. Custom AI integrations can optimize routing and reduce labor overhead quickly. |
| Utilities & Telecom Infrastructure | 500 to 5,000 | $50M to $500M | Large-scale utility dispatch centers suffer from high SLA penalties. Automating technician routing and scheduling directly improves first-time fix rates. |
| Title / Role | Seniority | Primary Pain Point |
|---|---|---|
| Director of Field Operations | Director | Manual crew dispatching causes high fuel costs, travel delays, and dispatcher burnout. |
| VP of Field Service | VP | Technician idle time and operational bottlenecks hurt profit margins and customer retention. |
We talk to a buyer, not a list.
Each persona is mapped to a desire, an objection, and the hook that earns the meeting.
Frank
Director of Field Operations
Streamline technician scheduling and hit operational SLAs without growing dispatch headcount.
We do not have the internal IT bandwidth to take on a complex AI integration project right now.
"We build and deploy a working dispatch workflow within 30 days without draining your local IT staff."
Victoria
VP of Field Service
Standardize service quality across regional teams and increase daily completed job rates.
Our legacy field management software is too rigid to connect with modern AI tools.
"Our AI systems sit comfortably on top of your existing tools, avoiding the need for a total system overhaul."
| # | Dimension | Signal Evaluated | Score |
|---|---|---|---|
| 01 | Targeting decision-makers with operations titles ensures we engage with budget holders who experience the dispatch pain first-hand. | Individual's job title | 30pts |
| 02 | An increase in active job postings for field technicians indicates crew expansion and an immediate need for automated scheduling. | Number of available roles | 35pts |
| 03 | High engagement scores in intent_topics for workforce management or dispatch software show active research, identifying warm opportunities. | intent_topics | 35pts |
| — | Targeting Priority | Must exceed 60 pts for Tier 1 outbound | 100total |
Each campaign earns its place.
Trigger. Execution. Hook. Three plays — engineered for Alex Ryshe's market.
Ops Leadership Infiltration
Individual's job title matches target operational leadership roles in field services.
Send personalized LinkedIn connection requests highlighting scheduling overhead, followed by a direct intro sequence within hours of acceptance.
"Tired of dispatch bottlenecks? Let's discuss a simple 30-day scheduling workflow built specifically for operations directors."
Operational Growth Play
Number of available roles shows active recruiting for technicians or dispatch operators.
Launch a targeted dual-channel LinkedIn and email campaign focusing on how AI routing keeps growing crews efficient from day one.
"Saw you are hiring more field crews. A larger workforce shouldn't mean more routing chaos—let's automate their routing."
Active Intent Push
intent_topics show high engagement scores for fleet tracking or dispatch automation software.
Deploy a tailored email flow offering a 30-day proof-of-concept build to address manual routing pain points without system disruption.
"Most field service firms looking at dispatch automation hit a wall with fragile integrations. We build custom AI solutions that sit on top of legacy tools in under a month."
Receipts, not promises.
Live engagements from our portfolio. Tap any frame to enlarge.
The team actually on your account.
A dedicated team. Named, accountable, embedded.
Kunal Mahajan
Leads GCM with over 20 years of marketing and advertising experience. He is actively engaged day-to-day overseeing client relationships and service delivery. He has successfully built and exited multiple companies, bringing elite go-to-market experience from Google, Amazon, Uber, and Microsoft.
Josh Blanchard
A full-cycle sales and outbound operations expert specializing in hyper-targeted ICP acquisition to consistently secure qualified leads and maximize calendar capacity. He has helped businesses generate and collect multiple seven-figure revenues by managing the entire sales lifecycle from engineered cold outreach to closed-won revenue turning pipeline activity into predictable, scalable business growth.
Spiros Kakos
Engineers high-performance revenue systems and leads go-to-market strategies for B2B lead generation. Drawing on over eight years of commercial leadership at companies like Revolut and Airevest, he specializes in scaling outbound motions and structuring predictable sales playbooks. Backed by his ongoing PhD research in performance coaching, Spiros builds resilient, data-driven teams designed to turn aggressive targets into sustainable growth.
Jan Salvador
Oversees day-to-day execution, ensuring the campaign infrastructures run smoothly and efficiently.
Tyler Serota
Specializes in integrating artificial intelligence into the outbound infrastructure, optimizing messaging, targeting, and campaign workflows.
Cris Aerco
Manages the technical backbone of the hybrid outbound systems (Email + LinkedIn), ensuring deliverability and seamless tech stack integrations.
Jasmine
Owns the client relationship and strategic direction post-close, ensuring clients successfully onboard, understand their data, and see continuous ROI.
Ten
Handles the daily management and optimization of active campaigns to ensure high-quality, qualified leads are consistently booked.
From zero to predictable, in three months.
Four milestones. No theatrics. Each one earns the next.
Infrastructure & Copy
Domains purchased, DNS setup, mailboxes warming. Audiences built, angles finalized.
Launch & Calibration
First signals intercepted, initial emails deployed. A/B testing subject lines.
Volume & Optimization
Accounts fully warm. Scaling up daily volume. Lead gen becomes consistent.
Stable, Predictable Channel
Predictable, dialed-in system. Scaling into new verticals and testing new offers.
The math, uncomfortably clear.
From total addressable market to closed deal — every assumption shown.
Based on the Field Service & Equipment Maintenance sector and your core offering, there is a massive addressable market of relevant companies seeking predictable growth solutions.
Move the dials. Watch your pipeline change.
| Month | Contacts | Closes | Pipeline |
|---|---|---|---|
| M1 | 428 | 1 | $15,000 |
| M2 | 428 | 1 | $15,000 |
| M3 | 428 | 1 | $15,000 |
| M4 | 428 | 1 | $15,000 |
| M5 | 428 | 1 | $15,000 |
Pick your velocity.
Three packages. Same operating system. Different fuel.
Growth
Built for companies with a growth mindset looking to scale lead generation.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $4,000/mo
Minimum
Strategic scale outreach on email and LinkedIn channels.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $3,000/mo
Starter
Effective starting point for cold outreach.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $2,000/mo
What is the market price of the infrastructure?
We pass infrastructure through at cost. Here is the line-by-line breakdown.
| Item | Description | Qty | Market | Discount | Our Cost |
|---|---|---|---|---|---|
| Emails | Email volume | 10,000 | $250 | 20% | $200 |
| Domains | Outreach domains | Variable | $105 | 59% | $43 |
| AI — Claude, ChatGPT, Gemini | AI personalization & content | — | $280 | 46% | $150 |
| LinkedIn Sales Navigator | LinkedIn premium prospecting | 3 | $800 | 38% | $495 |
| HeyReach | LinkedIn outreach automation | 3 | $240 | 17% | $200 |
| Instantly | Cold email automation | — | $97 | 10% | $87 |
| Signals — Intent, Enrichment | Intent & buying signals | — | $600 | 67% | $197 |
| Databases | B2B contact databases | 10,000 | $1,165 | 35% | $760 |
| Clay | Data enrichment & outreach | — | $167 | 0% | $167 |
| Omniverifier | Email verification | — | $17 | 38% | $10 |
| Subtotal — Infrastructure | $3,721 | ~38% | $2,310 | ||
Email & domain purchase, configuration and setup
Define target audience & TAM
Contact sourcing strategy
Messaging & copy creation
Campaign setup & A/B testing
Automation tool integration
Custom scripts & workflows
CRM setup & configuration
Support channel setup
Automated lead nurturing sequence
Infrastructure + operations at cost.
Rev-share, capped at $3,000/mo.
* Market estimates based on retail pricing for comparable tools before bulk vendor discounts.
Ready to scale Alex Ryshe?
Once you decide which package best fits your immediate growth goals, let us know and we will forward the master service agreement.