Strategic PartnershipProposal for Dan Sleater.
A bespoke outbound engine engineered to convert precise market signals into a predictable pipeline of qualified meetings.
Marketing
The Situation,
as it stands.
Current State
- 01Currently generating between $5,000 and $10,000 monthly from a single active telecom client.
- 02Stagnated business development for nearly two years with zero active outbound efforts.
- 03Has immediate capacity to comfortably onboard two to four new clients per month.
The Problem
what's holding growth back.
- —Heavy reliance on passive inbound leads and unpredictable word-of-mouth referrals.
- —Stiff pricing competition from low-cost, offshore drafting agencies based in India.
- —Desire for highly personalized, low-volume outreach rather than generic high-volume spam campaigns.
The
Diagnosis.
Three convictions about how to close the gap.
- FIX 01Inbound pipeline is entirely dry and vulnerable to losing the sole active client.
- FIX 02Pipedrive CRM is neglected, leading to a complete lack of pipeline visibility and tracking.
- FIX 03Requires a structured, signal-led outbound program targeting specific buyers at the right moment.
Why standard agencies consistently fail.
Four traps. Four corrections — engineered against each one.
Bad targeting.
Relying on basic filters and overused contact lists.
Deep data enrichment. We append data points and signals to score leads and isolate true decision-makers.
Wrong timing.
Reaching out blindly without knowing if the prospect is actually in the market.
Intent monitoring. We track hiring trends, tech deployments, and funding events to time outreach perfectly.
Weak messaging.
Sending generic, "me-centric" pitches that sound like everyone else.
Offer-led copy. Multi-variant campaigns focused strictly on the prospect's pain points and your unique mechanism.
Activity over outcomes.
Paying agencies for sending emails or making calls, regardless of lead quality.
Aligned incentives. We focus on qualified appointments and operate on a performance / rev-share model — we only win when you close.
The engine, stage by stage.
Ten stages that turn the full addressable market into a predictable flow of qualified leads.
A partnership, not a vendor relationship.
You own the infrastructure. We bring the system that runs on top of it.
Infrastructure & IP
Yours to keep, day one.
- Shadow domainsDedicated domains to protect your primary brand.
- Massive infrastructureScaled inboxes for consistent delivery.
- Enriched contactsVerified lead lists with deep source data.
- CRM (optional)Centralized data management.
- Automation platformsAutomated messaging via Instantly and HeyReach.
- AI sales toolsPremium tool stack running your operations — without you paying for them.
Setup, expertise & ops
Our risk, not yours.
Who we hunt, and why.
The market we are going after — defined with precision, not generality.
| Industry | Employees | Revenue | Rationale |
|---|---|---|---|
| Telecommunications & Fiber Engineering | 10-250 employees | $2M - $30M | Small to mid-sized US telecom companies struggle with drafting backlogs and often lack the overhead to sustain a large, full-time in-house design department. |
| Civil Engineering & Utility Design | 20-500 employees | $5M - $75M | Firms carrying out large-scale utility and fiber rollouts encounter drafting bottlenecks during peak project cycles and need elastic support. |
| Title / Role | Seniority | Primary Pain Point |
|---|---|---|
| Engineering Manager | Manager | Project delays caused by backlogged CAD queues and a lack of reliable local drafting talent. |
| Director of Operations | Director | High overhead and recruitment lag associated with scaling up full-time internal engineering teams for seasonal deployments. |
We talk to a buyer, not a list.
Each persona is mapped to a desire, an objection, and the hook that earns the meeting.
Operations Owen
Director of Operations
Keep telecom infrastructure projects moving quickly while controlling overhead costs.
Offshore drafting services produce low-quality, error-prone plans that require constant redlines.
"We deliver highly accurate, US-based telecom and fiber layouts on-demand, with zero overhead."
Engineering Elsa
Engineering Manager
Meet strict network layout deadlines without burning out her internal engineering staff.
Onboarding external designers takes too much coordination time and hand-holding.
"Our specialized telecom team takes your redlines and returns clean CAD files within hours, no training required."
| # | Dimension | Signal Evaluated | Score |
|---|---|---|---|
| 01 | Securing key targets holding titles like Engineering Manager or Director of Operations ensures direct communication with the ultimate decision-makers. | Individual's job title | 35pts |
| 02 | Active hiring for open engineering or design positions indicates that the company is currently at or over capacity, making outsourced drafting support highly attractive. | Job titles | 30pts |
| 03 | An surge in research activity regarding telecom infrastructure or fiber network planning indicates active projects and immediate design needs. | intent_topics | 35pts |
| — | Targeting Priority | Must exceed 60 pts for Tier 1 outbound | 100total |
Each campaign earns its place.
Trigger. Execution. Hook. Three plays — engineered for Dan Sleater's market.
Direct Decision Maker Outreach
Individual's job title
Deploy a personalized, multi-step email and LinkedIn sequence directly to engineering managers introducing on-demand US-based drafting services.
"Are backlogged CAD queues delaying your fiber rollouts? We act as your on-demand US design team."
Capacity Relief Campaign
Job titles
Monitor open design job postings to identify capacity gaps and send timely outreach offers to help bypass the recruitment queue.
"Skip the hiring delays. Our certified telecom drafters are ready to start on your project layouts tomorrow."
Active Project Pursuit
intent_topics
Identify firms actively researching fiber network planning and pitch CAD Network's direct experience in fast-tracking layouts.
"Planning your next major deployment? Let us handle the high-volume drafting so your engineers can focus on strategy."
Receipts, not promises.
Live engagements from our portfolio. Tap any frame to enlarge.
The team actually on your account.
A dedicated team. Named, accountable, embedded.
Kunal Mahajan
Leads GCM with over 20 years of marketing and advertising experience. He is actively engaged day-to-day overseeing client relationships and service delivery. He has successfully built and exited multiple companies, bringing elite go-to-market experience from Google, Amazon, Uber, and Microsoft.
Josh Blanchard
A full-cycle sales and outbound operations expert specializing in hyper-targeted ICP acquisition to consistently secure qualified leads and maximize calendar capacity. He has helped businesses generate and collect multiple seven-figure revenues by managing the entire sales lifecycle from engineered cold outreach to closed-won revenue turning pipeline activity into predictable, scalable business growth.
Spiros Kakos
Engineers high-performance revenue systems and leads go-to-market strategies for B2B lead generation. Drawing on over eight years of commercial leadership at companies like Revolut and Airevest, he specializes in scaling outbound motions and structuring predictable sales playbooks. Backed by his ongoing PhD research in performance coaching, Spiros builds resilient, data-driven teams designed to turn aggressive targets into sustainable growth.
Jan Salvador
Oversees day-to-day execution, ensuring the campaign infrastructures run smoothly and efficiently.
Tyler Serota
Specializes in integrating artificial intelligence into the outbound infrastructure, optimizing messaging, targeting, and campaign workflows.
Cris Aerco
Manages the technical backbone of the hybrid outbound systems (Email + LinkedIn), ensuring deliverability and seamless tech stack integrations.
Jasmine
Owns the client relationship and strategic direction post-close, ensuring clients successfully onboard, understand their data, and see continuous ROI.
Ten
Handles the daily management and optimization of active campaigns to ensure high-quality, qualified leads are consistently booked.
From zero to predictable, in three months.
Four milestones. No theatrics. Each one earns the next.
Infrastructure & Copy
Domains purchased, DNS setup, mailboxes warming. Audiences built, angles finalized.
Launch & Calibration
First signals intercepted, initial emails deployed. A/B testing subject lines.
Volume & Optimization
Accounts fully warm. Scaling up daily volume. Lead gen becomes consistent.
Stable, Predictable Channel
Predictable, dialed-in system. Scaling into new verticals and testing new offers.
The math, uncomfortably clear.
From total addressable market to closed deal — every assumption shown.
Based on the Telecommunications & Fiber Engineering sector and your core offering, there is a massive addressable market of relevant companies seeking predictable growth solutions.
Move the dials. Watch your pipeline change.
| Month | Contacts | Closes | Pipeline |
|---|---|---|---|
| M1 | 221,815 | 72 | $6,480,000 |
| M2 | 221,815 | 96 | $8,640,000 |
| M3 | 221,815 | 120 | $10,800,000 |
| M4 | 221,815 | 120 | $10,800,000 |
| M5 | 221,815 | 120 | $10,800,000 |
Pick your velocity.
Three packages. Same operating system. Different fuel.
Growth
Built for companies with a growth mindset looking to scale lead generation.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $4,000/mo
Minimum
Strategic scale outreach on email and LinkedIn channels.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $3,000/mo
Starter
Effective starting point for cold outreach.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $2,000/mo
What is the market price of the infrastructure?
We pass infrastructure through at cost. Here is the line-by-line breakdown.
| Item | Description | Qty | Market | Discount | Our Cost |
|---|---|---|---|---|---|
| Emails | Email volume | 10,000 | $250 | 20% | $200 |
| Domains | Outreach domains | Variable | $105 | 59% | $43 |
| AI — Claude, ChatGPT, Gemini | AI personalization & content | — | $280 | 46% | $150 |
| LinkedIn Sales Navigator | LinkedIn premium prospecting | 3 | $800 | 38% | $495 |
| HeyReach | LinkedIn outreach automation | 3 | $240 | 17% | $200 |
| Instantly | Cold email automation | — | $97 | 10% | $87 |
| Signals — Intent, Enrichment | Intent & buying signals | — | $600 | 67% | $197 |
| Databases | B2B contact databases | 10,000 | $1,165 | 35% | $760 |
| Clay | Data enrichment & outreach | — | $167 | 0% | $167 |
| Omniverifier | Email verification | — | $17 | 38% | $10 |
| Subtotal — Infrastructure | $3,721 | ~38% | $2,310 | ||
Email & domain purchase, configuration and setup
Define target audience & TAM
Contact sourcing strategy
Messaging & copy creation
Campaign setup & A/B testing
Automation tool integration
Custom scripts & workflows
CRM setup & configuration
Support channel setup
Automated lead nurturing sequence
Infrastructure + operations at cost.
Rev-share, capped at $3,000/mo.
* Market estimates based on retail pricing for comparable tools before bulk vendor discounts.
Ready to scale Dan Sleater?
Once you decide which package best fits your immediate growth goals, let us know and we will forward the master service agreement.