Strategic PartnershipProposal for GLen Murray Kerby.
A bespoke outbound engine engineered to convert precise market signals into a predictable pipeline of qualified meetings.
Marketing
The Situation,
as it stands.
Current State
- 01Launched the recovery mobile application on June 1st to help individuals struggling with addiction.
- 02Publishing short videos on social platforms and long videos on YouTube to reach people in crisis.
- 03Operating as a nonprofit using conversational AI to preserve the teachings of the late Ken Manley.
The Problem
what's holding growth back.
- —Consumer-facing organic social media takes too much time to monetize and sustain the business.
- —An agency-led B2C cold outreach campaign costs $3,000 upfront and cannot generate enough web traffic.
- —The ministry needs high-value, recurring contract revenue to secure its long-term survival.
The
Diagnosis.
Three convictions about how to close the gap.
- FIX 01Rehabilitation clinics have the budget and a severe business need to prevent patient relapses.
- FIX 02Transitioning to a B2B model allows selling $5,000 to $25,000 annual aftercare software contracts.
- FIX 03Cold email and LinkedIn campaigns can systematically win these high-ticket clinic accounts.
Why standard agencies consistently fail.
Four traps. Four corrections — engineered against each one.
Bad targeting.
Relying on basic filters and overused contact lists.
Deep data enrichment. We append data points and signals to score leads and isolate true decision-makers.
Wrong timing.
Reaching out blindly without knowing if the prospect is actually in the market.
Intent monitoring. We track hiring trends, tech deployments, and funding events to time outreach perfectly.
Weak messaging.
Sending generic, "me-centric" pitches that sound like everyone else.
Offer-led copy. Multi-variant campaigns focused strictly on the prospect's pain points and your unique mechanism.
Activity over outcomes.
Paying agencies for sending emails or making calls, regardless of lead quality.
Aligned incentives. We focus on qualified appointments and operate on a performance / rev-share model — we only win when you close.
The engine, stage by stage.
Ten stages that turn the full addressable market into a predictable flow of qualified leads.
A partnership, not a vendor relationship.
You own the infrastructure. We bring the system that runs on top of it.
Infrastructure & IP
Yours to keep, day one.
- Shadow domainsDedicated domains to protect your primary brand.
- Massive infrastructureScaled inboxes for consistent delivery.
- Enriched contactsVerified lead lists with deep source data.
- CRM (optional)Centralized data management.
- Automation platformsAutomated messaging via Instantly and HeyReach.
- AI sales toolsPremium tool stack running your operations — without you paying for them.
Setup, expertise & ops
Our risk, not yours.
Who we hunt, and why.
The market we are going after — defined with precision, not generality.
| Industry | Employees | Revenue | Rationale |
|---|---|---|---|
| Residential Addiction Treatment Facilities | 11-50 employees | $1M - $5M | Private clinics face high pressure to show successful recovery rates but lack the tech staff to build their own custom check-in apps. |
| Behavioral Health Networks | 51-200 employees | $5M - $25M | Larger multi-site groups need to standardize patient follow-up protocols to secure better insurance reimbursement rates. |
| Title / Role | Seniority | Primary Pain Point |
|---|---|---|
| Clinical Director | Director | High patient relapse rates in the first year after leaving the clinic, which hurts clinic reviews and success metrics. |
| Chief Executive Officer | C-Suite | Difficulty showing patient outcomes data to insurance companies, which limits their ability to charge higher fees. |
| Alumni Relations Manager | Manager | Overworked staff manually texting or calling former patients to check in, leading to missed follow-ups. |
We talk to a buyer, not a list.
Each persona is mapped to a desire, an objection, and the hook that earns the meeting.
Dr. Sarah Jenkins
Clinical Director
An automated, clinical-grade check-in tool that keeps patients engaged during their first critical year of sobriety.
Fears that artificial intelligence will feel cold, robotic, and insensitive to vulnerable patients in recovery.
"We use custom conversational models that mimic the warm, empathetic, and proven counseling style of Ken Manley."
Mark Alvarez
Chief Executive Officer
To increase center profitability and prove long-term patient recovery rates to commercial insurers.
Worries about high technical setup costs, long staff training cycles, and potential data security risks.
"We deliver a completely managed, turn-key virtual follow-up program that requires zero technical integration from your team."
| # | Dimension | Signal Evaluated | Score |
|---|---|---|---|
| 01 | Reaching clinical decision-makers like Clinical Directors or Directors of Aftercare ensures we speak to the direct buyer of patient software. | Individual's job title | 30pts |
| 02 | A newly hired executive in charge of clinic operations is highly motivated to buy new technology to improve recovery outcomes quickly. | Executive's current job title | 35pts |
| 03 | Clinics actively researching outpatient software, relapse prevention, or medical charting tools on Bombora have immediate budget to spend. | level_of_intent | 35pts |
| — | Targeting Priority | Must exceed 60 pts for Tier 1 outbound | 100total |
Each campaign earns its place.
Trigger. Execution. Hook. Three plays — engineered for GLen Murray Kerby's market.
The Recovery Advocate Outreach
Individual's job title
Filter for Clinical Directors and Alumni Managers at private treatment centers. Launch an email sequence addressing the heavy operational burden of manual patient follow-ups.
"Most clinics lose touch with patients 30 days after they leave. We help you stay connected for a full year with automated, compassionate check-ins."
New Clinical Leadership Welcome
Executive's current job title
Track newly hired clinical executives on LinkedIn. Send a short, non-sales message welcoming them to the role, followed by a brief case study on improving alumni retention.
"Congratulations on the new role. If you are looking to boost your clinic's long-term success metrics this quarter, our turn-key aftercare program can assist."
Relapse Prevention Intent Campaign
level_of_intent
Identify clinics showing a surge in research for patient engagement and clinical follow-up tools. Send a direct email inviting them to a custom interactive demo.
"We noticed your team is looking closely at patient aftercare solutions. Let us show you how other clinics automated their 365-day sobriety checks."
Receipts, not promises.
Live engagements from our portfolio. Tap any frame to enlarge.
The team actually on your account.
A dedicated team. Named, accountable, embedded.
Kunal Mahajan
Leads GCM with over 20 years of marketing and advertising experience. He is actively engaged day-to-day overseeing client relationships and service delivery. He has successfully built and exited multiple companies, bringing elite go-to-market experience from Google, Amazon, Uber, and Microsoft.
Josh Blanchard
A full-cycle sales and outbound operations expert specializing in hyper-targeted ICP acquisition to consistently secure qualified leads and maximize calendar capacity. He has helped businesses generate and collect multiple seven-figure revenues by managing the entire sales lifecycle from engineered cold outreach to closed-won revenue turning pipeline activity into predictable, scalable business growth.
Spiros Kakos
Engineers high-performance revenue systems and leads go-to-market strategies for B2B lead generation. Drawing on over eight years of commercial leadership at companies like Revolut and Airevest, he specializes in scaling outbound motions and structuring predictable sales playbooks. Backed by his ongoing PhD research in performance coaching, Spiros builds resilient, data-driven teams designed to turn aggressive targets into sustainable growth.
Jan Salvador
Oversees day-to-day execution, ensuring the campaign infrastructures run smoothly and efficiently.
Tyler Serota
Specializes in integrating artificial intelligence into the outbound infrastructure, optimizing messaging, targeting, and campaign workflows.
Cris Aerco
Manages the technical backbone of the hybrid outbound systems (Email + LinkedIn), ensuring deliverability and seamless tech stack integrations.
Jasmine
Owns the client relationship and strategic direction post-close, ensuring clients successfully onboard, understand their data, and see continuous ROI.
Ten
Handles the daily management and optimization of active campaigns to ensure high-quality, qualified leads are consistently booked.
From zero to predictable, in three months.
Four milestones. No theatrics. Each one earns the next.
Infrastructure & Copy
Domains purchased, DNS setup, mailboxes warming. Audiences built, angles finalized.
Launch & Calibration
First signals intercepted, initial emails deployed. A/B testing subject lines.
Volume & Optimization
Accounts fully warm. Scaling up daily volume. Lead gen becomes consistent.
Stable, Predictable Channel
Predictable, dialed-in system. Scaling into new verticals and testing new offers.
The math, uncomfortably clear.
From total addressable market to closed deal — every assumption shown.
Based on the Residential Addiction Treatment Facilities sector and your core offering, there is a massive addressable market of relevant companies seeking predictable growth solutions.
Move the dials. Watch your pipeline change.
| Month | Contacts | Closes | Pipeline |
|---|---|---|---|
| M1 | 22,376 | 8 | $120,000 |
| M2 | 22,376 | 10 | $150,000 |
| M3 | 22,376 | 13 | $195,000 |
| M4 | 22,376 | 13 | $195,000 |
| M5 | 22,376 | 13 | $195,000 |
Pick your velocity.
Three packages. Same operating system. Different fuel.
Growth
Built for companies with a growth mindset looking to scale lead generation.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $4,000/mo
Minimum
Strategic scale outreach on email and LinkedIn channels.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $3,000/mo
Starter
Effective starting point for cold outreach.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $2,000/mo
What is the market price of the infrastructure?
We pass infrastructure through at cost. Here is the line-by-line breakdown.
| Item | Description | Qty | Market | Discount | Our Cost |
|---|---|---|---|---|---|
| Emails | Email volume | 10,000 | $250 | 20% | $200 |
| Domains | Outreach domains | Variable | $105 | 59% | $43 |
| AI — Claude, ChatGPT, Gemini | AI personalization & content | — | $280 | 46% | $150 |
| LinkedIn Sales Navigator | LinkedIn premium prospecting | 3 | $800 | 38% | $495 |
| HeyReach | LinkedIn outreach automation | 3 | $240 | 17% | $200 |
| Instantly | Cold email automation | — | $97 | 10% | $87 |
| Signals — Intent, Enrichment | Intent & buying signals | — | $600 | 67% | $197 |
| Databases | B2B contact databases | 10,000 | $1,165 | 35% | $760 |
| Clay | Data enrichment & outreach | — | $167 | 0% | $167 |
| Omniverifier | Email verification | — | $17 | 38% | $10 |
| Subtotal — Infrastructure | $3,721 | ~38% | $2,310 | ||
Email & domain purchase, configuration and setup
Define target audience & TAM
Contact sourcing strategy
Messaging & copy creation
Campaign setup & A/B testing
Automation tool integration
Custom scripts & workflows
CRM setup & configuration
Support channel setup
Automated lead nurturing sequence
Infrastructure + operations at cost.
Rev-share, capped at $3,000/mo.
* Market estimates based on retail pricing for comparable tools before bulk vendor discounts.
Ready to scale GLen Murray Kerby?
Once you decide which package best fits your immediate growth goals, let us know and we will forward the master service agreement.