Strategic PartnershipProposal for Prashant Puri.
A bespoke outbound engine engineered to convert precise market signals into a predictable pipeline of qualified meetings.
Marketing
The Situation,
as it stands.
Current State
- 01Operates with a small US team of 5-7 members and a large technical delivery center of 150 employees in India.
- 02Relies heavily on client referrals and networking at industry conferences to generate business.
- 03Offers specialized organic search services including traditional SEO, AI optimization (AEO), and generative engine optimization (GEO).
The Problem
what's holding growth back.
- —Growth is bottlenecked by a manual and time-consuming sales process requiring custom 40-slide audits.
- —The agency lacks automated outbound marketing infrastructure to proactively secure cold prospects.
- —A previous cold outreach partner failed to secure meetings or reach the pitch phase, leaving the client skeptical of lead quality.
The
Diagnosis.
Three convictions about how to close the gap.
- FIX 01The agency needs dedicated, branded outbound domains and email inboxes to protect their main brand domain.
- FIX 02The proprietary LLM visibility tracking tool is a powerful hook that is currently underutilized in cold market outreach.
- FIX 03Outbound campaigns must be capped at 30 meetings monthly to align with the technical team's capacity to build 12 to 15 audits.
Why standard agencies consistently fail.
Four traps. Four corrections — engineered against each one.
Bad targeting.
Relying on basic filters and overused contact lists.
Deep data enrichment. We append data points and signals to score leads and isolate true decision-makers.
Wrong timing.
Reaching out blindly without knowing if the prospect is actually in the market.
Intent monitoring. We track hiring trends, tech deployments, and funding events to time outreach perfectly.
Weak messaging.
Sending generic, "me-centric" pitches that sound like everyone else.
Offer-led copy. Multi-variant campaigns focused strictly on the prospect's pain points and your unique mechanism.
Activity over outcomes.
Paying agencies for sending emails or making calls, regardless of lead quality.
Aligned incentives. We focus on qualified appointments and operate on a performance / rev-share model — we only win when you close.
The engine, stage by stage.
Ten stages that turn the full addressable market into a predictable flow of qualified leads.
A partnership, not a vendor relationship.
You own the infrastructure. We bring the system that runs on top of it.
Infrastructure & IP
Yours to keep, day one.
- Shadow domainsDedicated domains to protect your primary brand.
- Massive infrastructureScaled inboxes for consistent delivery.
- Enriched contactsVerified lead lists with deep source data.
- CRM (optional)Centralized data management.
- Automation platformsAutomated messaging via Instantly and HeyReach.
- AI sales toolsPremium tool stack running your operations — without you paying for them.
Setup, expertise & ops
Our risk, not yours.
Who we hunt, and why.
The market we are going after — defined with precision, not generality.
| Industry | Employees | Revenue | Rationale |
|---|---|---|---|
| B2B Tech and Startups | 50-500 | $10M - $50M | High-growth startups need fast organic visibility and have the budget flexibility to spend on modern search solutions. |
| Financial Services and Debt Relief | 100-1000 | $25M - $100M | Financial institutions are highly competitive online and heavily dependent on high-volume search traffic for lead generation. |
| Online Education and EdTech | 100-500 | $15M - $60M | EdTech brands rely on search visibility to capture student enrollments and scale their platforms efficiently. |
| Title / Role | Seniority | Primary Pain Point |
|---|---|---|
| VP of Marketing | VP | Struggles to adapt to search landscape shifts and needs to prove positive ROI from organic channels. |
| Director of SEO | Director | Hard to measure and track brand visibility inside newly emerging generative AI search tools. |
| Chief Marketing Officer | Executive | Anxious about market share losses as AI-driven search models disrupt standard organic traffic pipelines. |
We talk to a buyer, not a list.
Each persona is mapped to a desire, an objection, and the hook that earns the meeting.
Growth Specialist Greg
VP of Growth at SaaS Startup
Scale organic signups fast without driving up paid acquisition costs.
Thinks SEO takes too long to show any meaningful results.
"Show a personalized visibility report demonstrating exactly where they lose organic ground to competitors."
Marketing VP Victoria
CMO of EdTech Platform
Maintain dominant search market share in a highly competitive vertical.
Fear of hiring another agency that fails to deliver actual pitch-stage leads.
"Offer a complimentary, comprehensive 40-slide search audit detailing specific traffic growth projections."
| # | Dimension | Signal Evaluated | Score |
|---|---|---|---|
| 01 | Reaching out to qualified search leaders ensures we only present detailed audits to decision-makers who can sign contracts. | Individual's job title | 30pts |
| 02 | Companies with fresh capital have immediate budgets to hire search specialists and face quick pressure to scale. | Amount raised in funding | 30pts |
| 03 | High active research intent on search engine optimization topics signals a prospect is actively looking for help. | level_of_intent | 40pts |
| — | Targeting Priority | Must exceed 60 pts for Tier 1 outbound | 100total |
Each campaign earns its place.
Trigger. Execution. Hook. Three plays — engineered for Prashant Puri's market.
Targeted Marketing Leader Play
Individual's job title
Enroll qualified marketing leaders in a multi-channel sequence that offers an organic traffic checkup.
"We will show you exactly how your brand ranks in AI-driven search answers."
Funded Company Scale Play
Amount raised in funding
Monitor funding events and reach out to marketing heads within 15 days of announcement.
"With your new funding, let us help you scale organic search traffic and beat paid ad costs."
High Intent Audit Offer
level_of_intent
Identify firms actively researching search engine optimization and offer them a free manual 40-slide visibility audit.
"We noticed your team is researching search scaling. We built this custom audit for you."
Receipts, not promises.
Live engagements from our portfolio. Tap any frame to enlarge.
The team actually on your account.
A dedicated team. Named, accountable, embedded.
Kunal Mahajan
Leads GCM with over 20 years of marketing and advertising experience. He is actively engaged day-to-day overseeing client relationships and service delivery. He has successfully built and exited multiple companies, bringing elite go-to-market experience from Google, Amazon, Uber, and Microsoft.
Josh Blanchard
A full-cycle sales and outbound operations expert specializing in hyper-targeted ICP acquisition to consistently secure qualified leads and maximize calendar capacity. He has helped businesses generate and collect multiple seven-figure revenues by managing the entire sales lifecycle from engineered cold outreach to closed-won revenue turning pipeline activity into predictable, scalable business growth.
Spiros Kakos
Engineers high-performance revenue systems and leads go-to-market strategies for B2B lead generation. Drawing on over eight years of commercial leadership at companies like Revolut and Airevest, he specializes in scaling outbound motions and structuring predictable sales playbooks. Backed by his ongoing PhD research in performance coaching, Spiros builds resilient, data-driven teams designed to turn aggressive targets into sustainable growth.
Jan Salvador
Oversees day-to-day execution, ensuring the campaign infrastructures run smoothly and efficiently.
Tyler Serota
Specializes in integrating artificial intelligence into the outbound infrastructure, optimizing messaging, targeting, and campaign workflows.
Cris Aerco
Manages the technical backbone of the hybrid outbound systems (Email + LinkedIn), ensuring deliverability and seamless tech stack integrations.
Jasmine
Owns the client relationship and strategic direction post-close, ensuring clients successfully onboard, understand their data, and see continuous ROI.
Ten
Handles the daily management and optimization of active campaigns to ensure high-quality, qualified leads are consistently booked.
From zero to predictable, in three months.
Four milestones. No theatrics. Each one earns the next.
Infrastructure & Copy
Domains purchased, DNS setup, mailboxes warming. Audiences built, angles finalized.
Launch & Calibration
First signals intercepted, initial emails deployed. A/B testing subject lines.
Volume & Optimization
Accounts fully warm. Scaling up daily volume. Lead gen becomes consistent.
Stable, Predictable Channel
Predictable, dialed-in system. Scaling into new verticals and testing new offers.
The math, uncomfortably clear.
From total addressable market to closed deal — every assumption shown.
Based on the B2B Tech and Startups sector and your core offering, there is a massive addressable market of relevant companies seeking predictable growth solutions.
Move the dials. Watch your pipeline change.
| Month | Contacts | Closes | Pipeline |
|---|---|---|---|
| M1 | 141,784 | 46 | $414,000 |
| M2 | 141,784 | 62 | $558,000 |
| M3 | 141,784 | 77 | $693,000 |
| M4 | 141,784 | 77 | $693,000 |
| M5 | 141,784 | 77 | $693,000 |
Pick your velocity.
Three packages. Same operating system. Different fuel.
Growth
Built for companies with a growth mindset looking to scale lead generation.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $4,000/mo
Minimum
Strategic scale outreach on email and LinkedIn channels.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $3,000/mo
Starter
Effective starting point for cold outreach.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $2,000/mo
What is the market price of the infrastructure?
We pass infrastructure through at cost. Here is the line-by-line breakdown.
| Item | Description | Qty | Market | Discount | Our Cost |
|---|---|---|---|---|---|
| Emails | Email volume | 10,000 | $250 | 20% | $200 |
| Domains | Outreach domains | Variable | $105 | 59% | $43 |
| AI — Claude, ChatGPT, Gemini | AI personalization & content | — | $280 | 46% | $150 |
| LinkedIn Sales Navigator | LinkedIn premium prospecting | 3 | $800 | 38% | $495 |
| HeyReach | LinkedIn outreach automation | 3 | $240 | 17% | $200 |
| Instantly | Cold email automation | — | $97 | 10% | $87 |
| Signals — Intent, Enrichment | Intent & buying signals | — | $600 | 67% | $197 |
| Databases | B2B contact databases | 10,000 | $1,165 | 35% | $760 |
| Clay | Data enrichment & outreach | — | $167 | 0% | $167 |
| Omniverifier | Email verification | — | $17 | 38% | $10 |
| Subtotal — Infrastructure | $3,721 | ~38% | $2,310 | ||
Email & domain purchase, configuration and setup
Define target audience & TAM
Contact sourcing strategy
Messaging & copy creation
Campaign setup & A/B testing
Automation tool integration
Custom scripts & workflows
CRM setup & configuration
Support channel setup
Automated lead nurturing sequence
Infrastructure + operations at cost.
Rev-share, capped at $3,000/mo.
* Market estimates based on retail pricing for comparable tools before bulk vendor discounts.
Ready to scale Prashant Puri?
Once you decide which package best fits your immediate growth goals, let us know and we will forward the master service agreement.