Strategic PartnershipProposal for Simon Cusack.
A bespoke outbound engine engineered to convert precise market signals into a predictable pipeline of qualified meetings.
Marketing
The Situation,
as it stands.
Current State
- 01Our client offers electronic raffle software that embeds white-labeled fundraising directly into sports and entertainment platforms.
- 02The business is shifting away from a high-volume, low-margin direct nonprofit model to high-growth, high-margin B2B SaaS partnerships.
- 03A massive regional fall launch is set to drive 2 million in seasonal transaction-based revenue by December.
The Problem
what's holding growth back.
- —The lean internal team lacks the structured marketing and outbound engine required to capture smaller charities and niche sports platforms.
- —Growth has relied entirely on warm relationships and natural branding, leaving the competitive US market largely untapped.
- —Existing expansion attempts in the US lack targeted efficiency, resulting in wasted marketing budgets with zero transaction volume.
The
Diagnosis.
Three convictions about how to close the gap.
- FIX 01The platform needs a repeatable outbound engine targeting sports app founders, ticketing SaaS companies, and large national charities.
- FIX 02Transitioning to a risk-free, results-only sales development model will help build predictable pipeline without adding internal headcount.
- FIX 03Deploying highly personalized, multi-channel campaigns will allow them to scale partner acquisition across North America efficiently.
Why standard agencies consistently fail.
Four traps. Four corrections — engineered against each one.
Bad targeting.
Relying on basic filters and overused contact lists.
Deep data enrichment. We append data points and signals to score leads and isolate true decision-makers.
Wrong timing.
Reaching out blindly without knowing if the prospect is actually in the market.
Intent monitoring. We track hiring trends, tech deployments, and funding events to time outreach perfectly.
Weak messaging.
Sending generic, "me-centric" pitches that sound like everyone else.
Offer-led copy. Multi-variant campaigns focused strictly on the prospect's pain points and your unique mechanism.
Activity over outcomes.
Paying agencies for sending emails or making calls, regardless of lead quality.
Aligned incentives. We focus on qualified appointments and operate on a performance / rev-share model — we only win when you close.
The engine, stage by stage.
Ten stages that turn the full addressable market into a predictable flow of qualified leads.
A partnership, not a vendor relationship.
You own the infrastructure. We bring the system that runs on top of it.
Infrastructure & IP
Yours to keep, day one.
- Shadow domainsDedicated domains to protect your primary brand.
- Massive infrastructureScaled inboxes for consistent delivery.
- Enriched contactsVerified lead lists with deep source data.
- CRM (optional)Centralized data management.
- Automation platformsAutomated messaging via Instantly and HeyReach.
- AI sales toolsPremium tool stack running your operations — without you paying for them.
Setup, expertise & ops
Our risk, not yours.
Who we hunt, and why.
The market we are going after — defined with precision, not generality.
| Industry | Employees | Revenue | Rationale |
|---|---|---|---|
| Sports & Recreation Software | 11-200 employees | $2M - $50M | Youth sports registration and tournament management platforms have pre-existing, massive user bases that desperately need embedded fundraising. |
| Event Management & Ticketing SaaS | 50-500 employees | $5M - $100M | Integrating white-labeled raffles lets online ticketing providers bypass standard processors like Stripe and secure highly sticky secondary revenues. |
| Non-profit Organization Management | 50-1000 employees | $10M - $250M | Large national charities run high-yield fundraising sweeps and regional raffles that generate high transaction volumes for the platform. |
| Title / Role | Seniority | Primary Pain Point |
|---|---|---|
| Chief Product Officer | C-Level | Struggling to improve platform stickiness and prevent active users from using disjointed third-party fundraising applications. |
| VP of Partnerships | Vice President | Looking for fresh, native monetization strategies that easily replace standard transaction processors with high-margin embedded products. |
| Director of Fundraising Operations | Director | Wasting valuable administrative hours setting up manual, paper-heavy raffle solutions instead of launching automated digital events. |
We talk to a buyer, not a list.
Each persona is mapped to a desire, an objection, and the hook that earns the meeting.
SaaS Founder Sam
CEO & Founder at Sports Tech Companies
Wants to boost overall user retention and quickly unlock zero-effort revenue streams inside his existing software stack.
Building a custom, fully compliant digital raffle system requires too much internal development time and legal overhead.
"Introduce our white-labeled raffle and payment API that integrates into your platform in less than a week with zero setup costs."
Charity Director Clara
Executive Director at Regional Nonprofits
Needs to hit ambitious fundraising targets during critical event seasons without sinking precious capital into upfront software licenses.
Most online raffle tools are complex to configure and collect exorbitant transaction fees that eat into our donor contributions.
"Promote our risk-free, 5% performance-only model that lets you launch and sell raffle tickets in under seven days."
| # | Dimension | Signal Evaluated | Score |
|---|---|---|---|
| 01 | Targeting high-authority decision-makers like CPOs, Founders, and VPs of Payments ensures we only book meetings with contacts who own the product roadmap. | Individual's job title | 30pts |
| 02 | A newly launched product or app update indicates a highly active development cycle, making it the perfect window to pitch embedded fundraising solutions. | Name of product | 30pts |
| 03 | Companies showing active, weekly search intent for payment monetization models or embedded finance topics represent accounts with immediate demand. | level_of_intent | 40pts |
| — | Targeting Priority | Must exceed 60 pts for Tier 1 outbound | 100total |
Each campaign earns its place.
Trigger. Execution. Hook. Three plays — engineered for Simon Cusack's market.
C-Level Integration Outreach
A target contact holds an exact 'Individual's job title' like Chief Product Officer or VP of Payments at an active sports SaaS company.
Send a personalized LinkedIn connection request and a follow-up email explaining how peer platforms use embedded raffles to increase user retention.
"Tired of your sports leagues running to third-party raffle sites? Let's keep those transactions inside your app with our white-labeled raffle API."
New Release Integration Sequence
An Explorium signal captures a brand new 'Name of product' launch from a major event ticketing software provider.
Initiate a multi-channel congratulatory sequence that shows them how to instantly monetize their newly released modules.
"Congrats on the new product launch! Here is how event management platforms are building embedded raffle systems into their latest updates to bypass Stripe."
High Intent Payments Monetization Campaign
Target account flags a high 'level_of_intent' on embedded finance, payment processing, or fundraising platforms.
Drop a high-impact case study via email showing how a platform partner raised $1.4 million in two weeks with zero development work.
"I saw your team is looking closely at new embedded payment systems. Let's look at how adding youth sports raffles directly to your stack can create an incredibly sticky payment experience."
Receipts, not promises.
Live engagements from our portfolio. Tap any frame to enlarge.
The team actually on your account.
A dedicated team. Named, accountable, embedded.
Kunal Mahajan
Leads GCM with over 20 years of marketing and advertising experience. He is actively engaged day-to-day overseeing client relationships and service delivery. He has successfully built and exited multiple companies, bringing elite go-to-market experience from Google, Amazon, Uber, and Microsoft.
Josh Blanchard
A full-cycle sales and outbound operations expert specializing in hyper-targeted ICP acquisition to consistently secure qualified leads and maximize calendar capacity. He has helped businesses generate and collect multiple seven-figure revenues by managing the entire sales lifecycle from engineered cold outreach to closed-won revenue turning pipeline activity into predictable, scalable business growth.
Spiros Kakos
Engineers high-performance revenue systems and leads go-to-market strategies for B2B lead generation. Drawing on over eight years of commercial leadership at companies like Revolut and Airevest, he specializes in scaling outbound motions and structuring predictable sales playbooks. Backed by his ongoing PhD research in performance coaching, Spiros builds resilient, data-driven teams designed to turn aggressive targets into sustainable growth.
Jan Salvador
Oversees day-to-day execution, ensuring the campaign infrastructures run smoothly and efficiently.
Tyler Serota
Specializes in integrating artificial intelligence into the outbound infrastructure, optimizing messaging, targeting, and campaign workflows.
Cris Aerco
Manages the technical backbone of the hybrid outbound systems (Email + LinkedIn), ensuring deliverability and seamless tech stack integrations.
Jasmine
Owns the client relationship and strategic direction post-close, ensuring clients successfully onboard, understand their data, and see continuous ROI.
Ten
Handles the daily management and optimization of active campaigns to ensure high-quality, qualified leads are consistently booked.
From zero to predictable, in three months.
Four milestones. No theatrics. Each one earns the next.
Infrastructure & Copy
Domains purchased, DNS setup, mailboxes warming. Audiences built, angles finalized.
Launch & Calibration
First signals intercepted, initial emails deployed. A/B testing subject lines.
Volume & Optimization
Accounts fully warm. Scaling up daily volume. Lead gen becomes consistent.
Stable, Predictable Channel
Predictable, dialed-in system. Scaling into new verticals and testing new offers.
The math, uncomfortably clear.
From total addressable market to closed deal — every assumption shown.
Based on the Sports & Recreation Software sector and your core offering, there is a massive addressable market of relevant companies seeking predictable growth solutions.
Move the dials. Watch your pipeline change.
| Month | Contacts | Closes | Pipeline |
|---|---|---|---|
| M1 | 19,254 | 7 | $105,000 |
| M2 | 19,254 | 9 | $135,000 |
| M3 | 19,254 | 11 | $165,000 |
| M4 | 19,254 | 11 | $165,000 |
| M5 | 19,254 | 11 | $165,000 |
Pick your velocity.
Three packages. Same operating system. Different fuel.
Growth
Built for companies with a growth mindset looking to scale lead generation.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $4,000/mo
Minimum
Strategic scale outreach on email and LinkedIn channels.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $3,000/mo
Starter
Effective starting point for cold outreach.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $2,000/mo
What is the market price of the infrastructure?
We pass infrastructure through at cost. Here is the line-by-line breakdown.
| Item | Description | Qty | Market | Discount | Our Cost |
|---|---|---|---|---|---|
| Emails | Email volume | 10,000 | $250 | 20% | $200 |
| Domains | Outreach domains | Variable | $105 | 59% | $43 |
| AI — Claude, ChatGPT, Gemini | AI personalization & content | — | $280 | 46% | $150 |
| LinkedIn Sales Navigator | LinkedIn premium prospecting | 3 | $800 | 38% | $495 |
| HeyReach | LinkedIn outreach automation | 3 | $240 | 17% | $200 |
| Instantly | Cold email automation | — | $97 | 10% | $87 |
| Signals — Intent, Enrichment | Intent & buying signals | — | $600 | 67% | $197 |
| Databases | B2B contact databases | 10,000 | $1,165 | 35% | $760 |
| Clay | Data enrichment & outreach | — | $167 | 0% | $167 |
| Omniverifier | Email verification | — | $17 | 38% | $10 |
| Subtotal — Infrastructure | $3,721 | ~38% | $2,310 | ||
Email & domain purchase, configuration and setup
Define target audience & TAM
Contact sourcing strategy
Messaging & copy creation
Campaign setup & A/B testing
Automation tool integration
Custom scripts & workflows
CRM setup & configuration
Support channel setup
Automated lead nurturing sequence
Infrastructure + operations at cost.
Rev-share, capped at $3,000/mo.
* Market estimates based on retail pricing for comparable tools before bulk vendor discounts.
Ready to scale Simon Cusack?
Once you decide which package best fits your immediate growth goals, let us know and we will forward the master service agreement.