Strategic PartnershipProposal for Stephen Groves.
A bespoke outbound engine engineered to convert precise market signals into a predictable pipeline of qualified meetings.
Marketing
The Situation,
as it stands.
Current State
- 01We are an IFS ERP partner specializing in niche software configurations, upgrades, and support services.
- 02The business currently operates with 50 employees and generates approximately $1M in annual turnover.
- 03We are actively shifting our growth focus from the competitive UK market to the expanding US market.
The Problem
what's holding growth back.
- —Winning new business in the UK is extremely difficult due to dominant, highly capitalized competitors.
- —The team is lean after recently parting ways with a underperforming BDR and an outsourced marketing consultant.
- —Our sales strategy is completely manual and heavily reliant on C-suite intervention to progress deals.
The
Diagnosis.
Three convictions about how to close the gap.
- FIX 01A lack of automated outbound systems prevents us from scaling efficiently into the US market.
- FIX 02We lack data-driven insight to identify target accounts that are actively looking to upgrade to IFS Cloud.
- FIX 03We need to establish a warm, signal-based outbound infrastructure that targets the right decision-makers at their moment of need.
Why standard agencies consistently fail.
Four traps. Four corrections — engineered against each one.
Bad targeting.
Relying on basic filters and overused contact lists.
Deep data enrichment. We append data points and signals to score leads and isolate true decision-makers.
Wrong timing.
Reaching out blindly without knowing if the prospect is actually in the market.
Intent monitoring. We track hiring trends, tech deployments, and funding events to time outreach perfectly.
Weak messaging.
Sending generic, "me-centric" pitches that sound like everyone else.
Offer-led copy. Multi-variant campaigns focused strictly on the prospect's pain points and your unique mechanism.
Activity over outcomes.
Paying agencies for sending emails or making calls, regardless of lead quality.
Aligned incentives. We focus on qualified appointments and operate on a performance / rev-share model — we only win when you close.
The engine, stage by stage.
Ten stages that turn the full addressable market into a predictable flow of qualified leads.
A partnership, not a vendor relationship.
You own the infrastructure. We bring the system that runs on top of it.
Infrastructure & IP
Yours to keep, day one.
- Shadow domainsDedicated domains to protect your primary brand.
- Massive infrastructureScaled inboxes for consistent delivery.
- Enriched contactsVerified lead lists with deep source data.
- CRM (optional)Centralized data management.
- Automation platformsAutomated messaging via Instantly and HeyReach.
- AI sales toolsPremium tool stack running your operations — without you paying for them.
Setup, expertise & ops
Our risk, not yours.
Who we hunt, and why.
The market we are going after — defined with precision, not generality.
| Industry | Employees | Revenue | Rationale |
|---|---|---|---|
| Manufacturing, Aerospace, and Defense | 100 - 1000 employees | $50M - $500M | These mid-market companies run highly complex operations. They require robust ERP software like IFS, but often struggle with cloud migrations and custom configurations. |
| Field Service Management and Logistics | 200 - 2000 employees | $100M - $1B | Field service companies require real-time data flow and mobile ERP capabilities. This makes them ideal candidates for upgrades to IFS Cloud and bespoke support. |
| Title / Role | Seniority | Primary Pain Point |
|---|---|---|
| Chief Information Officer (CIO) | C-Level | Dealing with the high maintenance costs of running outdated legacy ERP software and trying to minimize business disruption during cloud migrations. |
| Director of IT / ERP Systems Manager | Director | A lack of internal engineering bandwidth and specialized knowledge required to build custom configurations and handle post-implementation support. |
We talk to a buyer, not a list.
Each persona is mapped to a desire, an objection, and the hook that earns the meeting.
Ian the IT Director
Director of IT
To successfully transition his organization to IFS Cloud on schedule and without exceeding budget.
Third-party ERP consultants are too expensive and rarely understand our specific manufacturing workflows.
"Showcase our deep configuration track record and our joint projects with top-tier firms like PWC to prove we deliver enterprise results."
Chris the CIO
Chief Information Officer
To modernize corporate systems, reduce IT overhead, and drive operational efficiency by consolidating platforms.
We already have a direct relationship with IFS or use a much larger premier partner.
"Introduce our proprietary, niche add-on applications that are not available through IFS directly or other standard partners."
| # | Dimension | Signal Evaluated | Score |
|---|---|---|---|
| 01 | Ensures we target the specific decision-makers, such as CIOs and IT Directors, who own the budget and make ERP decisions. | Individual's job title | 35pts |
| 02 | Active hiring within a target company's IT or ERP department points to newly approved project budgets or current resource gaps. | Department | 30pts |
| 03 | Highlights accounts that are actively researching ERP migration, software upgrades, and cloud deployment topics. | level_of_intent | 35pts |
| — | Targeting Priority | Must exceed 60 pts for Tier 1 outbound | 100total |
Each campaign earns its place.
Trigger. Execution. Hook. Three plays — engineered for Stephen Groves's market.
Persona-Led Executive Outreach
Individual's job title
Filter list for CIOs and IT Directors at manufacturing companies. Launch a highly personalized email and LinkedIn sequence focusing on legacy ERP inefficiencies.
"Ask if they are still running on IFS Apps 10 and offer a free roadmap review of their migration path to IFS Cloud."
Department Expansion Support
Department
Monitor job boards for companies hiring in their IT or ERP departments. Reach out directly to the department head within 48 hours of a job posting.
"Position our specialized consultants as a flexible, immediate resource to keep their ERP projects on schedule while they search for full-time hires."
High-Intent Migration Warmup
level_of_intent
Track companies showing high intent on topics like ERP migration or cloud upgrading. Push these warm leads to a campaign highlighting our niche tools.
"Share a brief case study of our recent PWC-backed implementation, showing how we accelerated cloud transition without downtime."
Receipts, not promises.
Live engagements from our portfolio. Tap any frame to enlarge.
The team actually on your account.
A dedicated team. Named, accountable, embedded.
Kunal Mahajan
Leads GCM with over 20 years of marketing and advertising experience. He is actively engaged day-to-day overseeing client relationships and service delivery. He has successfully built and exited multiple companies, bringing elite go-to-market experience from Google, Amazon, Uber, and Microsoft.
Josh Blanchard
A full-cycle sales and outbound operations expert specializing in hyper-targeted ICP acquisition to consistently secure qualified leads and maximize calendar capacity. He has helped businesses generate and collect multiple seven-figure revenues by managing the entire sales lifecycle from engineered cold outreach to closed-won revenue turning pipeline activity into predictable, scalable business growth.
Spiros Kakos
Engineers high-performance revenue systems and leads go-to-market strategies for B2B lead generation. Drawing on over eight years of commercial leadership at companies like Revolut and Airevest, he specializes in scaling outbound motions and structuring predictable sales playbooks. Backed by his ongoing PhD research in performance coaching, Spiros builds resilient, data-driven teams designed to turn aggressive targets into sustainable growth.
Jan Salvador
Oversees day-to-day execution, ensuring the campaign infrastructures run smoothly and efficiently.
Tyler Serota
Specializes in integrating artificial intelligence into the outbound infrastructure, optimizing messaging, targeting, and campaign workflows.
Cris Aerco
Manages the technical backbone of the hybrid outbound systems (Email + LinkedIn), ensuring deliverability and seamless tech stack integrations.
Jasmine
Owns the client relationship and strategic direction post-close, ensuring clients successfully onboard, understand their data, and see continuous ROI.
Ten
Handles the daily management and optimization of active campaigns to ensure high-quality, qualified leads are consistently booked.
From zero to predictable, in three months.
Four milestones. No theatrics. Each one earns the next.
Infrastructure & Copy
Domains purchased, DNS setup, mailboxes warming. Audiences built, angles finalized.
Launch & Calibration
First signals intercepted, initial emails deployed. A/B testing subject lines.
Volume & Optimization
Accounts fully warm. Scaling up daily volume. Lead gen becomes consistent.
Stable, Predictable Channel
Predictable, dialed-in system. Scaling into new verticals and testing new offers.
The math, uncomfortably clear.
From total addressable market to closed deal — every assumption shown.
Based on the Manufacturing, Aerospace, and Defense sector and your core offering, there is a massive addressable market of relevant companies seeking predictable growth solutions.
Move the dials. Watch your pipeline change.
| Month | Contacts | Closes | Pipeline |
|---|---|---|---|
| M1 | 13,490 | 5 | $37,500,000 |
| M2 | 13,490 | 6 | $45,000,000 |
| M3 | 13,490 | 8 | $60,000,000 |
| M4 | 13,490 | 8 | $60,000,000 |
| M5 | 13,490 | 8 | $60,000,000 |
Pick your velocity.
Three packages. Same operating system. Different fuel.
Growth
Built for companies with a growth mindset looking to scale lead generation.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $4,000/mo
Minimum
Strategic scale outreach on email and LinkedIn channels.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $3,000/mo
Starter
Effective starting point for cold outreach.
Includes infrastructure + operations at cost.
+ 5% of close · capped at $2,000/mo
What is the market price of the infrastructure?
We pass infrastructure through at cost. Here is the line-by-line breakdown.
| Item | Description | Qty | Market | Discount | Our Cost |
|---|---|---|---|---|---|
| Emails | Email volume | 10,000 | $250 | 20% | $200 |
| Domains | Outreach domains | Variable | $105 | 59% | $43 |
| AI — Claude, ChatGPT, Gemini | AI personalization & content | — | $280 | 46% | $150 |
| LinkedIn Sales Navigator | LinkedIn premium prospecting | 3 | $800 | 38% | $495 |
| HeyReach | LinkedIn outreach automation | 3 | $240 | 17% | $200 |
| Instantly | Cold email automation | — | $97 | 10% | $87 |
| Signals — Intent, Enrichment | Intent & buying signals | — | $600 | 67% | $197 |
| Databases | B2B contact databases | 10,000 | $1,165 | 35% | $760 |
| Clay | Data enrichment & outreach | — | $167 | 0% | $167 |
| Omniverifier | Email verification | — | $17 | 38% | $10 |
| Subtotal — Infrastructure | $3,721 | ~38% | $2,310 | ||
Email & domain purchase, configuration and setup
Define target audience & TAM
Contact sourcing strategy
Messaging & copy creation
Campaign setup & A/B testing
Automation tool integration
Custom scripts & workflows
CRM setup & configuration
Support channel setup
Automated lead nurturing sequence
Infrastructure + operations at cost.
Rev-share, capped at $3,000/mo.
* Market estimates based on retail pricing for comparable tools before bulk vendor discounts.
Ready to scale Stephen Groves?
Once you decide which package best fits your immediate growth goals, let us know and we will forward the master service agreement.